When Alfredo's father acquired the estate, it was named La Linda; locals in the region said that one of its first owners had named it this way because neighbors claimed it was the most beautiful estate in the entire territory. After his father's passing and the subsequent partition, his brother Hoover inherited a portion, including the main house, and that part continued to be called La Linda. Alfredo decided to name my portion Tierra Linda to preserve the original name of the estate, and also because the land he inherited from his parents is simply beautiful.”

Alfredo Gutierrez - "My beginnings with coffee were in the cradle where I was born. From my father, I inherited his passion, his love for the land, his gratitude to the Creator, and of course, his love for coffee. He taught me a lot, and today, even though he's no longer with us, I believe he must feel very proud, wherever he is, because we haven't abandoned coffee cultivation, nor have we sold the land. Additionally, I have taken courses at SENA on various processes of the coffee production chain, completed a 500-hour Diploma with Tecnicafé, attended numerous field days with the Coffee Growers Committee of Quindío, and I will continue to educate myself because coffee will always be a part of my life. My desire is to improve processes to ensure excellent quality in the final product".